Lubbock, let us manage your next electricity plan!

We understand shopping for electricity is too time-consuming and stressful, especially for you now that Lubbock is a competitive market. Let Energy Ogre do all the hard work for you—research, enrollment, renewals, etc.

Since 2013, we've serviced more than 446,218 Texas homes and businesses. And since 2018, our members have saved $282,585,034. Get started today, and you can lower your monthly bill by up to 40%!

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Over a Year of Helping Lubbock Navigate the Competitive Market

Since early 2024, we’ve enrolled more than 556 Lubbock households and businesses. In fact, three of those members saved $1,592, $1,655, and $2,444 respectively in their first year with us. If you haven't heard of Energy Ogre before, here is a simple infographic that explains who we are, what we do, and how we do it.

Who we are

Energy Ogre is an electricity management company that saves our members money by finding and enrolling them in the best available electricity plans.

History of LP&L and Lubbock’s Competitive Electricity Transition

Texas Electricity Guide 101

A Helpful Guide to the Texas Electricity Market

Understanding the competitive electricity market in Texas can be a rocky road. Though most Texans have the power to choose their own electricity plan, they are often taken advantage of by companies with tricky contract terms and advertising.

Since Lubbock is a part of the group now, it’s important that you have a firm grasp on how all of this stuff works. That’s why we created this handy guide to give you the lowdown on what you need to know about Texas electricity rates. This resource will:

• Teach you how to find the best Texas electricity rates
• Explain how the Texas electricity market developed into its current state
• Explain the difference between regulated and competitive energy markets in Texas

Frequently Asked Questions

How has the electricity market in Lubbock changed compared to how it used to operate?

People and businesses can now choose their own Retail Electric Provider (REP) and electricity plan instead of being obligated to use Lubbock Power & Light.

When did Lubbock officially become competitive?

Since January 5, 2024, customers of Lubbock Power & Light have had the option to choose a new Retail Electricity Provider (REP). The official transition to the new providers occurred from March to April 2024.

What are the revised responsibilities of Lubbock Power & Light?

The responsibility of Lubbock Power & Light includes the transportation and delivery of electricity to residences and businesses. They are also tasked with maintaining electrical equipment, such as meters, electricity wires, and poles. If you encounter issues like an outage, a fallen pole or wire, or problems with your meter, you can reach out to them for assistance.

What is a Retail Electric Provider (REP), and what role(s) do they assume once I choose one?

Your chosen Retail Electric Provider (REP), distinct from Lubbock Power & Light, is the company from which you buy electricity by selecting a specific electricity plan. REPs handle tasks such as electricity billing, customer service, and payment processing.

What if I haven’t chosen a new Retail Electricity Provider (REP)?

You were assigned a default provider based on your rate class, but you retain the flexibility to switch at any time.

What will my new electricity bill look like?

Your Lubbock-area electricity bills will include several charges that are assessed by different players involved in delivering energy to your home:

• Delivery Charge: Part of your electricity bill will include delivery charges to maintain power delivery infrastructure.
• Energy Charge: Covers the costs of the electricity you’re using at your home.

What is a fixed-rate plan?

Under a fixed-rate electricity plan, the monthly energy charge for electricity remains consistent throughout the plan's duration.

What is a variable-rate plan?

Month-to-month variable-rate plans typically come without cancellation fees, offering flexibility with potential cost variations.

What is a renewable or “green” plan?

These plans enable you to endorse renewable energy, contributing to environmental sustainability.

Can I shop for electricity myself? Is it worth having someone shop/manage electricity for me?

Yes, you can shop for electricity on your own, but using a service like Energy Ogre can save you time and effort. Our service monitors the market to ensure you get the best deal.

How does Energy Ogre find me the right plan?

We analyze your energy usage patterns to identify the most cost-effective plan that suits your needs.

How much does Energy Ogre cost?

Energy Ogre charges a small monthly membership fee, separate from your electricity bill.